Twitter campaign for the RASA initiative

Comité RASA

Enigma Strategy & Branding created a Twitter campaign and used current events to increase awareness about the RASA initiative.

Ambition


Remembering the vote of February 9 against mass immigration via an effective and popular means of communications: a social network like Twitter.

Action


A one-day blitz Twitter campaign, where the most passionate political conversations take place.
 

Mobilization of the RASA followers with the use of call-to-actions and “#” aiming at informing the community and striking like a real booster shot.

Impact


Within a day, the Twitter campaign for the RASA initiative generated an engagement rate up to 8 percent for some tweets, thus increasing the credibility of the RASA committee among the main political actors in Switzerland.

Credits

STRATEGIE Olivier Perez Kennedy
CAMPAIGN MANAGER Fiona Helle
DESIGN Yoann Vuagnoux
PHOTOGRAPHE Brad Hammonds