Branding for a political parties’ fusion

Parti Libéral-Radical de Genève

Enigma Strategy & Branding has helped several political parties of the Geneva area to define their now common identity.

GOAL


The branding of the Geneva Liberal-Radical Party was straightforward: design a logo that symbolizes the fusion of various political parties.

ACTION


Each logo was carefully studied and included for this fusion. The common banner that was chosen has the shape of the Geneva canton.

IMPACT


A branding that is powerful, unifying and versatile that impressed many people.

Credits

STRATEGY Olivier Perez Kennedy
CAMPAIGN MANAGER Sophie Bolle
ART DIRECTOR Pascal Wicht