The election is one of the most delicate exercises in terms of voting: it is not about convincing voters to vote yes or no, but about electing their representatives to the legislative or executive bodies at various levels. The challenge is therefore to create the preference, which approximates a traditional marketing campaign.
We decode the behaviour of the electorate according to the stake of each election. In some situations, it is the values and the party line that will make the difference. In others, the campaign will put forward candidates. We will provide you with the correct strategy.