Elicit fascination from your audience for a better retention of your message.
Often considered irrational, consumer behaviour was modelled scientifically. We have been studying this very particular area, at the intersection of neuroscience, marketing and communication, for several years.
We have thus been able to understand how to elicit very valuable feedback:
We are particularly interested in fascination, which is actually a neurological response observed scientifically. When we manage to activate the public’s fascination, its attention is mobilised so that it is completely immersed in the message.