Kano Model

Kano Model

Identify the arguments that will make the difference with voters during the campaign

The Kano model classifies consumer expectations ranging from indifference to excitement. Originally created to guide product development, this method is perfectly suited for use in political communication.

Using the Kano model, we draw a visualisation of arguments in support of your campaign. Among them, we identify those that will convince, seduce oreven mobilise the electorate. It is these that will be primarily used in the communications campaign.